Precision Crafted Service
Vehicle service plays a very large role in dealership revenue. This is where maintaining brand loyalty is key. I was tasked with creating new brand standards for Acura Precision Crafted Service and thus executed several marketing materials such as direct mail, email and signage for in dealership use.
Role(s): Art Director, Designer
The new look that not only expands the Acura brand image that customers recognize but also stands apart from vehicle sales marketing by featuring Acura Precision Crafted Parts & Fluids.
Leveraging customer data allows the dealer to send customers personalized communications via direct mail or email.