NSX Ownership Experience
As part of the Acura NSX ownership experience each NSX owner is sent a welcome kit with exclusive information and a one of a kind gift.
Role(s): Art Director, Designer
Leveraging customer data allowed us to feature variable imagery throughout all components making the welcome experience as tailored to the customer as the vehicle itself.
The welcome book contains two physical roadside assistance cards. A digital version of the card is also available for Apple Wallet.
As a small thank you, each NSX owner receives an identical replica model of their vehicle with matching specs.